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2023 World Cup to feature dedicated kits for Moroccan women – a first in the Arab world

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Sportswear company Puma is introducing the Moroccan women’s team jersey as it is the first to launch a uniform for female players in the Arab world.

Moroccan women achieved an unprecedented achievement by qualifying for the World Cup held in Australia and New Zealand as the first Arab team to reach the semi-finals of the 2022 African Women’s Nations.

Puma, the official jersey sponsor for the Moroccan men’s and women’s national team, is preparing to announce the kits that the Atlas Lionesses will wear at the tournament.

Puma paved the way for the group’s release, especially with the appearance of Rosella Aiyan who attacked the team and announced that she had joined the company’s family.

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In 2019, Nike released kits for their women’s teams ahead of the start of the World Cup, which was taking place in France at the time.

Adidas followed suit and stepped in with the general trend of all female pro players and the desire to have clothing that they felt comfortable in and matched the requirements of the game, such as trouser and sleeve sizing, especially design.

What happened to sports companies at that time seems like a revolution and in response to the voices of female players after years of complaints about the right to receive sports kits that they feel comfortable in.

And now Puma is gearing up to follow the same path at the 2023 World Cup with its two teams: Morocco, which recorded its first appearance, and Switzerland, which was absent from the previous edition that saw this revolution.

It is scheduled to be unveiled in the coming days, after Nike and Adidas unveiled kits for their teams to compete in the tournament next July.

Source: target

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