Egypt’s Strategies to Entice Russian Tourists: A Revealing Account

Moscow, May 31 – Amr El-Kady, head of the Egyptian Tourism Authority (ETA), said that more than 500,000 tourists from Russia have already visited Egypt in the five months of 2023, and the country will launch a campaign to attract more tourists.

“It is expected that about 300-350 thousand tourists from the Russian Federation will rest in Egypt in three summer months. Your country is one of the two most important markets that have a chance to gain a foothold as a leader in the tourist flow. The expert emphasized.

Amr El-Kady noted that in order to improve Egypt’s tourist image and improve the quality of service, the country has already implemented a “wide-ranging reform of hotel ratings”, during which “extra” stars were withdrawn from hotels that did so. Does not meet the declared level.

“In order to earn their former“ stars ”, the former“ five ”will have to prove this by improving services and infrastructure. In addition to reforming hotel classification, urban infrastructure for resorts is constantly being worked on, modern roads are being built, new museums are being built, ”said the head of ETA. .

He also said that the tourism authority is launching a new campaign in late May and early summer. “We want to show Russians that Egypt is not only the pyramids and the Red Sea. In our country you can spend a different, high-quality and bright vacation – for couples, families with children, lovers of antiquities, and for lovers of cruises or an active beach vacation.