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Lionel Messi Named World’s Best-Selling Athlete in 2023: Sports Pro Media Study Reveals

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Argentine football star Lionel Messi named world’s best-selling athlete in 2023

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Messi’s Popularity Remains Strong Despite Transfer

According to research conducted by Sports Pro Media, Lionel Messi, the Argentine football legend, has topped the list of the world’s best-selling athletes. Despite his move to Inter Miami during last summer’s transfer window, Messi’s popularity and marketing power have not been affected.

Ronaldo Drops in Rankings

The research reveals that Messi has been chosen as the world’s best-selling athlete for 2023, securing the top spot for the second time. His traditional rival, Ronaldo, unexpectedly dropped to 27th place, despite being the top athlete on the list last year. NBA star LeBron James finished second behind Messi.

Other Notable Athletes in the Rankings

Messi is one of only four football stars in the top ten, along with Megan Rapinoe, Alex Morgan, and Kylian Mbappe. Englishman Harry Kane, who joined Bayern Munich during the winter transfer window, is ranked 22nd. The rankings, conducted by NorthStar Solutions Group, evaluate athletes based on brand strength and the markets they serve.

Top Ten Best-Selling Athletes in the World for 2023

  1. Lionel Messi
  2. LeBron James
  3. Alex Morgan
  4. Giannis Antetokounmpo
  5. Megan Rapinoe
  6. Mikaela Shiffrin
  7. Lewis Hamilton
  8. Simone Biles
  9. Kylian Mbappe
  10. Max Verstappen

Source: sportpromedia

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