Opt-Out Rights for Targeted Offers Should Be Given to Mencifra Users
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Moscow, April 13 – Users should have the right to refuse to transfer their data online in order to opt out of targeted advertising, said Alexander Shoytov, deputy head of the Ministry of Digital Development.
“If a person wants to see targeted advertising, he can agree to it. He must have the right. And if he does not want to, he must also have the right to refuse to provide his data (editor online), ”said Choytov. At the Data Fusion conference.
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According to him, the problem of depersonalization of data in the world has not yet been finally resolved – “there are no guaranteed methods, but there are already approaches to this process, and it is developing,” Shoytov said.
