Introduction

The Egyptian Ministry of Tourism and Antiquities has initiated an advertising campaign to promote tourism during the English Premier League matches, which began on August 12 and will continue until May 19, 2024.

Promoting Egyptian Tourism

This campaign aims to boost Egyptian tourism by targeting various tourist markets and attracting more visitors. The authorities are taking advantage of major events and activities to showcase the country’s rich archaeological heritage and diverse tourism offerings.

Reaching English League Fans

As part of the campaign, a two-minute advertisement will be shown during each match on electronic screens within the stadiums. These matches are broadcasted on specialized English-language channels worldwide and have millions of fans. The advertisement aims to reach viewers of the English Premier League matches in all countries.

Promoting Egyptian Tourist Destinations

Mohamed Mohsen, attaché of the Egyptian Tourist Office in London, stated that the advertisement focuses on promoting promising Egyptian tourist destinations such as Marsi Alam and New Alamein. Additionally, it aims to highlight the cultural tourism product in Abu Simbel, Aswan Governorate.

Source

Source: RT