Snoop Dogg is Now Chief of Crypto Casino: ‘Chief Ganjaroo’

Rapper Snoop Dogg has announced a new crypto partnership. This time he became the “Chief Ganjaroo Officer” in a crypto casino called Roobet.

Roobet aims to capitalize on Snoop Dogg’s international fan base, and they have planned several events and sweepstakes to celebrate this partnership, such as meet-and-greet tickets and backstage tickets.

In a surreal press release, Snoop Dogg said he was a kangaroo all along, a reference to Robot’s kangaroo mascot. The partnership has been described as having a natural sense of blazing a path into the future of online entertainment by offering something different.

The press release was accompanied by a Twitter video in which Snoop Dogg, dressed in a Roobet Merch, announced that the new partnership was about to begin. It is not yet clear what his role in the company is.

Roobet launched in 2019 as a division of Raw Entertainment BV, and the company claims more than 3 billion bets have been placed on the site, though it only operates in select markets, excluding the US.

Snoop Dogg and his cryptic adventures

Snoop Dogg linked up with the Snoopverse at The SandBox, formed the DAO, bought the lands, bought Death Row Records, and turned it into a web3 NFT label that allegedly generated over $40 million in sales in just five days.

DJ Steve Aoki believes Snoop Dogg has made more money from NFTs than a record company has made in a decade. Doug is also suspected of being a prolific NFT collector who goes by the pseudonym Cozomo De’ Medici.

In August 2022, Snoop Dogg and Eminem performed together in the Yuga Labs metaverse at the MTV Video Music Awards (VMAs). The duo’s music video garnered 8.85 million views within the first few weeks of posting.