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Tesco uses blockchain-verified recycled plastic to package the fish

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Tesco has partnered with Keep Sea Blue to collect and recycle tons of plastic from coastal areas and use it to package fresh fish. The team has adopted blockchain technology to ensure complete transparency and traceability of the entire process.

Tesco is tapping into the blockchain to recycle plastic

To drastically reduce plastic waste from the ocean, Tesco, a British multinational supermarket and general goods retailer, has partnered with Keep Sea Blue, an international non-profit organization focused on keeping the Mediterranean free of plastic.

According to a blog post by Tesco, the collaboration will see both teams collect different types of plastic from vulnerable coastal areas such as beaches and communities as far as 10 kilometers from the Mediterranean Sea.

The team has adopted a custom blockchain solution powered by Oracle Blockchain to enhance transparency and traceability of the entire plastic collection and recycling process.

Reduce plastic waste with blockchain

About 8 million pieces of plastic end up in the ocean every day, researchers say, and there are now 5.25 trillion pieces of plastic large and small in the world’s ocean (46,000 pieces of plastic per square mile of ocean), killing millions of aquatic animals each year.

Through its innovative blockchain-powered ocean plastic recycling initiative, Tesco hopes to remove around 500 metric tons of plastic waste from the environment annually and reduce the amount of “virgin plastic” used in food packaging.

“Where we can, we are reducing the amount of new plastic we use in our business. Reusing coastal plastic in our fish packaging is one way we can do this and at the same time keep it out of the oceans.”

Sarah Bradbury, Quality Manager at Tesco

Blockchain technology is best known as the bedrock of Bitcoin (BTC) and other cryptocurrencies. However, blockchain adoption across various sectors of the global economy has skyrocketed in recent years, with high-profile names like IBM Japan, Security Matters (SMX) and a host of others taking advantage of its immutability in their recycling efforts.

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