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The Struggles of the Cinema Industry: Recovering from the Health Crisis and the Need for Reinvention


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Cinema, an industry struggling to recover from the health crisis


The cinema industry is currently facing numerous challenges as it tries to make a comeback after the health crisis caused by the COVID-19 pandemic. Despite their seemingly invincible status, even entertainment giants like Hollywood are struggling under immense pressure. To add to their woes, a strike led by screenwriters and supported by actors has hit Los Angeles, further destabilizing the industry. On top of that, audience reactions to recent films have also been mixed. Over three years ago, the coronavirus epidemic brought the industry to a standstill, disrupting release schedules and changing entertainment consumption habits. This forced major players like Netflix and Disney to find emergency solutions, further reshaping the landscape of the industry.

The Need for Change

Despite the industry’s gradual recovery, there is a growing realization that the formula for success in cinema needs a major overhaul. After the dark period of the pandemic, it was expected that audiences would return to theaters and eagerly consume new productions. However, the results suggest that the public wants something different. This sends a clear message to Hollywood that spectators have taken a step back and are weary of the current offerings.

The Weariness of Superhero Films and Franchises

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The saturation of superhero films and long-running franchises is becoming increasingly apparent. Is 2023 the beginning of a transition for Hollywood? The industry is going through ups and downs, with some films experiencing unprecedented success while others plummet in popularity. The fatigue among audiences is evident, especially for franchises like Marvel and DC. Although the Guardians of the Galaxy franchise continues to be popular, other superhero films struggle to gain traction. DC, in particular, faces numerous disappointments, with films like Black Adam, Shazam! : The Rage of the Gods, The Flash, and Blue Beetle not meeting expectations.

The High Cost of Blockbusters

The extraordinary budgets of blockbuster films are another factor contributing to audience weariness and disappointing results. Films like Mission: Impossible – Dead Reckoning Part. 1 and Indiana Jones and the Dial of Destiny suffered significant financial losses despite high expectations. Even the Fast and Furious franchise, with its massive budgets, has started to decline in box office numbers. This raises questions about the sustainability of these types of films and whether audiences are reaching their saturation point.

The Need for Reinvention

The current failures in the industry indicate the need for reinvention. Blockbusters, in their current form, may not be sustainable in the long run. The audience’s demand for strong identities and originality is becoming evident, as seen in the success of animated and live-action films like Spider-Man: Across the Spider-Verse, Ninja Turtles: Teenage Years, Super Mario Bros. the film, Barbie, and Oppenheimer. Major entertainment companies, such as Disney, have recognized the need for change and are reevaluating their strategies. They understand the importance of educating the audience while finding alternatives to the escalating costs of production.


The cinema industry is at a crossroads, facing the need for change and reinvention. The current formula for success is no longer sufficient to captivate audiences. The weariness of superhero films and long-running franchises, coupled with the high cost of blockbusters, calls for a new approach. It is essential for the industry to embrace modesty and explore new paths to reenchant audiences. Examples from the current entertainment market, such as successful films like Barbie and atypical productions like M3gan from Blumhouse, highlight the potential for change. By learning from these experiences, the industry can overcome its challenges and embrace a more sustainable future.

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