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TikTok Partners with Atome to Introduce Buy Now, Pay Later Option on Its E-Commerce Marketplace in Malaysia

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TikTok Partners with Atome to Offer Installment Payments on its E-commerce Marketplace in Malaysia

TikTok has joined forces with “buy now, pay later” service Atome to introduce installment payments on its e-commerce platform in Malaysia. This move marks TikTok’s continued expansion into the Southeast Asian e-commerce market.

Under the partnership, TikTok Shop will include Atome as a payment option, enabling customers to spread out their payments over three or six months.

Atome is the buy now, pay later division of Singapore-based fintech company Advance Intelligence Group, which boasts prominent investors such as SoftBank Vision Fund 2 and Warburg Pincus.

By integrating Atome as a payment option on TikTok Shop, this collaboration is expected to drive growth and provide merchants and small businesses with a convenient and flexible payment solution, according to Jonathan Low, e-commerce lead of strategy and special projects at TikTok Shop.

“We’re excited to help drive e-commerce growth and support brands of all sizes by incorporating Atome as a payment option on TikTok Shop,” said William Yang, head of commercial at Atome.

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TikTok’s expansion into international markets comes as the company seeks growth opportunities beyond the United States. While the U.S. remains its largest market, TikTok has faced challenges there, with Montana being the first state to ban the app. Additionally, the app has been banned in India.

In recent months, TikTok Shop has aggressively expanded into the Southeast Asian e-commerce market, competing against established players such as Sea’s Shopee and Alibaba’s Lazada.

TikTok’s CEO has previously announced plans to invest billions of dollars in Southeast Asia over the next few years. As of April, TikTok reported having over 325 million monthly users in Southeast Asia.

In June, the company committed $12.2 million to support over 120,000 small and medium-sized businesses in selling online. This investment includes cash grants, digital skills training, and advertising credits for these businesses.

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