Moscow, January 24 – Last year, Turkey hosted more than 5.2 million Russians, said Ilker Ozkan, cultural and tourism attache at the Turkish Embassy, at the Coral Travel and Sunmar Early Booking Summer 2023 workshop in Moscow.
According to him, more than 51 million tourists have visited the country. He explained that these are approximate statistics, and the exact data will be published within a week. So far, we have counted 5.6 million inmates from Germany, and 3.3 million from the UK.
“We are counting on the growth of the tourist flow by about ten percent, and we plan to receive more than six million guests from Russia,” Ozkan said. He explained that if we compare the data to 2019, the gap is about 2%. But in 2023, the country expects it to exceed pre-pandemic indicators.
“We previously worked with the Russian market, and now we plan to increase sales,” says Ferhat Aydin, CEO of Laur Hotels. He explained that now the share of the Russian market is 10 percent, but this year it will increase. “We did not increase the cost of rooms, but simplified prices. At the moment, there is a 51 percent discount for Russians until February,” said Aydin.
Osman Aydin, Director of Marketing and Sales of the Coral Group Hotels & Resorts chain, like his colleagues, noted that hotels are counting on an increased influx of tourists from the Russian Federation. “We have a share in the Russian market of about 35 percent. Early booking is going very well,” the expert explained. According to him, the indicators have not yet reached the pre-pandemic stage of 2019, but according to the results, they may exceed it.
Speaking about the new tax on residence in Turkey, the expert pointed out that these two percent are not taken directly from tourists.
Comment on the tourist supplement by collecting. According to him, guests often ask if they need to pay this tax directly upon check-in. Ozkan emphasized that the amount is usually already included in the room rate.
Osman Aydin indicated that the cost of hotel accommodation has become slightly higher. He noted that “the pricing policy has not changed much. Only within the framework of inflation, and in order to maintain the level of service. On average, they raised the cost by 15 percent.”
İlker Özkan also explained that they want to offer Russians new regions, not beach destinations, but sightseeing destinations. For example, the city of Mardin, which is famous for its Arabic-style architecture, rocks, churches and monasteries. Or Cappadocia, which is famous for its unique volcanic landscapes, underground cities and cave hotels.